Customer messages for businesses in Iraq, answered in Iraqi Arabic

Customers write «شكد يوصل؟», send voice notes, and spell menu items and neighbourhoods their own way. Sela's assistant is tuned for Iraqi Arabic phrasing and answers in the customer's dialect instead of formal Arabic. Where your plan and channel include voice notes, it transcribes Arabic voice notes and answers them too.

It recognises Iraqi governorates and cities as customers type them, in Arabic or English: Baghdad, Basra, Mosul, Erbil, Sulaymaniyah, Duhok, Kirkuk, Najaf, Karbala and more. A customer who writes from another city is not quoted another branch's delivery.

Working hours start from the Iraqi week, Sunday to Thursday, and you can change them in Settings. Outside your hours, an away message can answer in Arabic and English.

Restaurants and stores publish their menu or catalog, take orders from chat, confirm them and assign deliveries to drivers. Service businesses keep leads, follow-ups, tasks and staff appointments in the same workspace.

A business with several locations can run each branch as its own workspace, with its own channels, conversations and settings, under one business account and one payer.

Connect a WhatsApp number through Sela's messaging partner, directly with Meta, or with coexistence, which keeps the WhatsApp Business app working on your phone while the same messages reach Sela. Instagram Direct and Facebook Messenger connect with your Meta account. Sela is a Meta Business Partner.

Plans are priced in US dollars per month for one location, with separate plans for restaurants and stores and for services and consultation businesses. Sela bills through Wayl, which hosts the payment page; you review the final amount on Wayl before you confirm.

Renewals are confirmed by you each time. There is no saved-card automatic charge.