An Arabic-first customer inbox for businesses in Iraq and across MENA

In Iraq, the Gulf, the Levant, Egypt and North Africa, many customer questions arrive as WhatsApp messages, Instagram DMs and Messenger chats rather than email or web forms. Sela puts every connected channel in one queue, so your team can assign each conversation, leave internal notes and see the customer's earlier messages in one record.

Sela is a Meta Business Partner. WhatsApp connects through Sela's messaging partner, directly with Meta, or with coexistence, which keeps the WhatsApp Business app working on your phone. Instagram Direct and Facebook Messenger connect with your Meta account.

The interface is right-to-left Arabic throughout, with an English version for mixed teams. Staff work from the web dashboard or the iOS and Android apps.

The AI assistant writes in the customer's language and matches their dialect and register instead of answering colloquial messages in formal Arabic. It answers from your knowledge base, catalog, offers, branches and working hours, and your team can take over any conversation.

Sela is built in Iraq, and Iraq is where its local tuning goes furthest: Iraqi Arabic phrasing, Iraqi city and governorate names as customers type them, the Sunday-to-Thursday working week, and payment in Iraq through Wayl. The Iraq page has the details.

Plans are priced in US dollars per month for one location, with separate plans for restaurants and stores and for services and consultation businesses. Sela bills through Wayl's hosted payment page, which shows the payment methods available to you and the final amount before you confirm.