Start with your business type. Compare team access, AI credits and operational features, with every price in USD and the annual total shown.
Your business type selects the right features. Your tier sets team size and capacity. The same credit rules apply to every business.
Prices in USD. Review the final payment amount in Wayl before confirming payment.
Annual: pay 11 months for 12 monthly allowances.
Bring customer messages, contacts and team tasks together.
$19
Per month
Organize daily work, follow-ups, approvals and automation.
$49
Per month
More team capacity and supported connections to your other systems.
$99
Per month
Shared staff and one payer for two locations, with pooled capacity.
$249
Per month
Need a different arrangement? Custom plans have a written scope and quote.
Custom · Contact salesNo monthly contact or cash-order charge. Channel/provider fees and managed setup are separate. Supported human calling is included within your concurrency allowance; provider-paid minutes are separate. Live AI calls are unavailable.
General business · Limits apply across the included locations.
| Feature | Starter | Growth | Business | Scale | Custom |
|---|---|---|---|---|---|
| Capacity | |||||
| Staff accounts, including the owner | 2 | 5 | 15 | 30 | By agreement |
| Included locations | 1 | 1 | 1 | 2 | By agreement |
| Connected channel accounts, total | 2 | 5 | 10 | 20 | By agreement |
| Storage | 2 GB | 10 GB | 25 GB | 100 GB | By agreement |
| Monthly active customers | Tracked; no plan cap | Tracked; no plan cap | Tracked; no plan cap | Tracked; no plan cap | By agreement |
| Human text conversations | Included | Included | Included | Included | By agreement |
| Inbox and customer records | |||||
| Shared inbox, assignment and human takeover | Included | Included | Included | Included | By agreement |
| WhatsApp, Messenger, Instagram, Telegram and web chat | Supported connections | Supported connections | Supported connections | Supported connections | By agreement |
| Email and SMS | With a configured service | With a configured service | With a configured service | With a configured service | By agreement |
| Mobile inbox and notifications | Included | Included | Included | Included | By agreement |
| Contacts, companies and conversation history | Included | Included | Included | Included | By agreement |
| Tags, lifecycle, duplicate merging and saved views | Included | Included | Included | Included | By agreement |
| Internal discussions, mentions and team roles | Included | Included | Included | Included | By agreement |
| AI and automation | |||||
| AI credits each month | 100 | 300 | 600 | 2,000 | By agreement |
| Knowledge answers, handoff and reviewed Copilot drafts | Uses AI credits | Uses AI credits | Uses AI credits | Uses AI credits | By agreement |
| Image and voice-note understanding | Uses AI credits | Uses AI credits | Uses AI credits | Uses AI credits | By agreement |
| Companion requests each month | 25 | 100 | 250 | 500 | By agreement |
| Custom active automations | 0 | 10 | 50 | 100 | By agreement |
| Automation executions each month | 0 | 5,000 | 25,000 | 50,000 | By agreement |
| Human call concurrency | 1 | 2 | 5 | 10 | By agreement |
| Provider-paid call minutes | Separate provider charges | Separate provider charges | Separate provider charges | Separate provider charges | By agreement |
| AI phone agent: WhatsApp calls at once | Requires a higher tier | 5 | 20 | 100 | By agreement |
| AI phone agent minutes | Requires a higher tier | 4 AI credits per minute | 4 AI credits per minute | 4 AI credits per minute | 4 AI credits per minute |
| Work and reporting | |||||
| Boards and tasks | 1 board and basic tasks | Included | Included | Included | By agreement |
| Staff appointments | Basic calendar | Included | Included | Included | By agreement |
| Custom work fields, extra reminders and work files | Requires a higher tier | Included | Included | Included | By agreement |
| Approvals, quotes, invoices and payment records | Requires a higher tier | Included | Included | Included | By agreement |
| Reports | Included | Included | Included | Included | By agreement |
| Exports, supported API, webhooks and order sync | Requires a higher tier | Requires a higher tier | Included | Included | By agreement |
| Shared payer and staff across locations | 1 location | 1 location | 1 location | 2 locations | By agreement |
Connections require an eligible account and completed setup. API access covers the supported conversation, message and order endpoints. Customer self-booking and live AI calls are unavailable. Custom terms specify the included features and quotas.
Monthly credits are used first, then earned savings, then purchased credits. Purchased and earned credits do not expire and require active AI access. There is no automatic purchase.
Customer verification codes use their own balance. Each send or resend counts once. Human messages, storefront browsing and cash checkout use no AI credits.
100 verification sends · $5
Your private usage page shows balances, daily activity and one receipt per AI operation. Management AI, automation, storage and verification have their own meters.
50% of verified AI savings returns as earned service credit. The amount varies; pending savings are not spendable.
Existing paid agreements and saved quotes keep their prices, allowances and credit rules. Selecting a new offer does not replace an active agreement.
Sela is built to be set up by your own team. If you would rather have us do it, or sit with you while you do, these are fixed-scope sessions with a clear price and a clear boundary.
One prepared session: we connect your first channel and walk your team through the inbox. One hour in total, including preparation.
Not included: Data cleaning · Custom integrations · Approval guarantees from Meta or providers
Book a setup callWe set up one workspace and its primary channel, import a clean list of up to 100 items, configure one standard workflow, test it and hand over. Two hours in total.
Not included: New code · Historical archive migration · Recovering third-party accounts · Daily operations
Book a setup callUp to 60 minutes of scheduled configuration or training help every month. Unused time expires at month end.
Not included: 24/7 incident SLA · Inbox operators · Fulfilling your customers' orders
Book a setup callA scheduled one-hour session for custom configuration or training. Never charged for fixing a defect in a supported feature.
Not included: Core defect repair (always free) · Unscheduled on-call support
Book a setup callServices are invoiced separately from your subscription and paid by cash or bank transfer. Fixing a defect in a supported feature is always free and never counts as a service.
The model is simple: start with the hub, layer AI only where it improves speed, and keep risky actions visible.
Yes. Your team can reply manually and keep the AI assistant paused. Starter, Growth and Business plans include AI for when you want to use it. Custom agreements can omit AI.
The AI agent answers from your knowledge base, calls the tools you allow, and hands off to a person when the rules say stop. The inbox and team workflow stay the same; you are adding faster resolution and more automation, not replacing the workspace.
Sela can ask follow-up questions, defer the action, or route the case into the ops inbox for a human review. The goal is to keep automation high while ensuring risky actions never run blindly.
Sela is packaged as one communications hub across web, WhatsApp, Instagram, Messenger, email, and SMS. Connector rollout can vary by implementation stage, but the product and pricing are designed around one shared workspace rather than per-channel add-ons.
Most teams can launch the first inbox and widget flow in under 30 minutes. Start with your channels and manual workflow, then layer in knowledge and AI once the team is comfortable.
Sela acts as an AI customer operations platform that automates customer service, schedules appointments, and runs WhatsApp/Meta marketing campaigns. Using the official WhatsApp Business API and Meta Business integrations, Sela qualifies leads and answers FAQs using Sara, our custom AI assistant.
Yes. Sela integrates directly with the Meta APIs to sync Instagram, Facebook Messenger, and WhatsApp Business API lines, providing a secure, compliant omnichannel inbox for your team.
Guided setup is one prepared hour where we connect your first channel and walk your team through the inbox. Done-for-you setup is two hours in which we set up one workspace and its primary channel, import a clean list of up to 100 items, configure and test one standard workflow, then hand over. Care is up to 60 minutes of scheduled help each month, and an ad hoc hour is a single scheduled session. Each card on this page lists what is in and out of scope.
Separately from your subscription. After the session we send a paid invoice as a PDF from the admin panel; you pay by cash or bank transfer, never through the in-app checkout. Prices are the ones on this page. Repairing a defect in a supported feature is always free and is never billed as a service.