Account and billing
Partners and referrals
How the Sela referral partner program works: applying, referral links, the 20 percent commission for 12 months, holds, payouts, and program rules.
Last updated: 2026-09-29
The Sela partner program pays agencies, consultants and creators a commission when a business they refer becomes a paying customer. There is no customer-to-customer reward: the only referral mechanism is a partner code.
How the program pays#
| Term | Value |
|---|---|
| Commission | 20% of eligible paid recurring revenue |
| Duration | The first 12 consecutive service months of each referred organization |
| Attribution window | 90 days from the referral click to the referred business's first paid period |
| Hold | Each commission entry is held for 60 days after the payment and the service month it covers |
| Payout | Monthly, once your payable balance reaches $25 |
| Annual invoices | Spread evenly across the months they cover |
What earns commission: the platform plan, extra seats, the AI add-on and credit blocks, storage packs, automation run packs, and prorated changes (net of any reductions).
What does not: wallet top-ups (AI and WhatsApp), provider and Meta charges, taxes, and human services such as setup and care.
Each commission entry moves through the statuses provisional, pending, payable and paid. An entry can also be reversed by Sela.
Apply#
- Open the Partners page on the Sela website.
- Fill in the application: your name, email, optional company, a description of your audience (10 to 2,000 characters) and how you want to be paid (2 to 1,000 characters).
- Submit. You receive an acknowledgement by email.
- Sela reviews applications by hand and contacts you with the decision.
Applications are limited to 3 per IP address per day and 1 per email address per day.
Your referral link#
Approved partners get a code. Your link looks like usesela.com/r/YOURCODE. Codes are 4 to 12 letters and digits.
- A visitor opens your link. Sela remembers your code in a browser cookie for 90 days.
- The visitor is sent to a Sela page such as the home, pricing, booking or partners page.
- When they later create a workspace on the same browser, your code is attached to it. The code is signed by the server and never exposed to page scripts.
- When the business makes its first payment inside the attribution window, commissions start.
Statements and payouts#
There is no partner portal. Sela emails you a monthly statement as a PDF. Payouts are made monthly for balances that have cleared the 60-day hold and reached $25.
Program rules#
The following end the partnership and forfeit unpaid balances: referring yourself, sending unsolicited messages, aggregating coupons, and paid search ads on the Sela brand name. Read the partner terms before you promote.
Arqam and WhatsApp marketing#
"Arqam" appears in Sela in two unrelated ways, and neither is part of the partner program.
- Arqam marketing environment. Workspaces linked to Arqam get a "WhatsApp marketing" module in the sidebar and a 7-day Starter trial. An earlier Arqam trial prevents a second trial on the same account.
- Arqam WhatsApp signup. An early-access way to connect WhatsApp through Meta's embedded signup with partner providers. It needs to be enabled for your workspace by Sela, and it is limited to signup, capability checks and a test message.
For everyday WhatsApp setup, see WhatsApp.
Related pages#
- Plans and billing for the prices your referrals pay.
- Security and privacy for how account data is protected.
Can't find what you need? Contact support.