Ads

When a customer messages you from a Click-to-Message ad on Instagram, Messenger or WhatsApp, Sela records which ad they came from. You see it on the conversation, you can link the ad once to one or more offers it promotes, and the Ads page shows which ads bring chats and orders. Ads appear on their own; there is nothing to connect beyond the channel itself.

What each channel sends about an ad, and how Sela keeps the ad's picture, is described in Messenger and Instagram and WhatsApp. What the assistant says to customers from a linked ad is in Offers.

Where to find it#

• Overview, then Ads in the sidebar (/ads), in every workspace.
• In restaurant and store workspaces, also Store, then Ads. It is the same screen, with the Store tabs above it.

Everyone who can read the inbox sees the ads, their numbers, the linked offers and any suggestion. Linking and unlinking need the manage settings permission: owners, admins, branch admins and managers have it. A read-only workspace shows everything but cannot change links. See Team, roles and permissions.

In the inbox#

The Ad chip in the list#

A conversation whose customer arrived from an ad in the last 7 days shows a small Ad chip with a megaphone in the conversation list, in the channel's colour (Instagram pink, Messenger blue, WhatsApp green). After 7 days the chip goes away; the ad stays on the conversation.

The line under the conversation header#

For the same 7 days, a line under the conversation header reads From ad, then the offer the ad is linked to with its price, for example "عرض المشجع – 8,750 د.ع". When the ad has several offers, it shows the first and how many more, for example "عرض المشجع +2". It says No offer linked when there is none. Select the line to open the ad in the side panel.

The ad in the side panel#

On the Account tab of the side panel, the ad comes first:

• Came from an Instagram ad (or Messenger, or WhatsApp) and the time the customer arrived.
• The ad's picture. When there is no picture (for example a video ad), you see the channel's mark instead.
• For WhatsApp ads, the headline and text the customer saw.
• Ad name (internal): the name from Ads Manager, such as "S2-Ad5 Image 0363_Group_1". Your team sees it; customers and the assistant do not.
• How many chats the ad has brought. Select it to open the Ads page.
• What the ad promotes: each linked offer with its price and where it stands, running offers first. Live until gives its end date; Starts gives when a scheduled offer begins; the assistant offers it from then. Not running now in orange means the offer has ended or is paused, so the assistant will not offer it. With several offers, each has its own ✕ to remove it.
• For WhatsApp ads with a landing link, Open the ad link.

Link an ad to offers#

Link each ad once, to one or more offers (up to 10). From then on, the assistant presents the linked offers that are running to everyone who comes from the ad.

1. Open a conversation that came from the ad, or find the ad on the Ads page.
2. Choose Link to an offer (on the Ads page: Link offer). If the ad already has offers, choose Change.
3. Tick the offers. The list shows your live offers under Live now and your scheduled ones under Scheduled, each with its price or what it includes and when it ends. The offers linked now are already ticked. Search works in Arabic and English, and spellings such as عائلة and عائله both match. After 10 offers the rest can't be ticked until you untick one.
4. Choose the button at the bottom, which says how many you picked: Link offer, or for example Link 3 offers.

When the ad's picture, text, headline or name mentions one of your live offers, or shows its price, Sela marks that offer Suggested and says why, for example "the ad image mentions it". It is listed first, and ticked when the list opens only if the ad has no offers yet. On the ad itself, Use suggestion links it in one tap. A suggestion does nothing until someone links it. Members who cannot link see the suggestion and Ask a manager to link this ad to an offer.

To remove one of several offers, choose its ✕. To change the set, choose Change. To stop presenting them all, choose Unlink, or untick everything in the list and choose Unlink all. Each change shows a message with Undo.

Create the offer first in Offers if it is not in the list. Paused, ended and archived offers cannot be picked.

The Ads page#

Choose 7 days, 30 days or 90 days at the top. The page lists the ads that brought a chat in that period, up to 60, busiest first.

The four figures at the top add up every ad on the page:

Each ad shows its picture, its name (the WhatsApp headline when there is one, otherwise the Ads Manager name), its channel and when its last chat started, then:

Open chats lists every conversation that came from the ad, newest first, with Ordered next to the ones that placed an order. Select one to open it in the inbox.

If something looks different#

• The page is empty. Ads appear only after a customer messages you from a Click-to-Message ad. Choose 90 days to see older ones. Ads that send people to a website or to your profile, rather than straight into a chat, do not tell Sela which ad they came from.
• The picture is missing. Video ads send no picture. When a customer shares the ad's post within 15 minutes of arriving, that post can become the ad's picture; see Messenger and Instagram.
• The offer shows Not running now. Resume it or extend its end date in Offers, or link the ad to a live offer as well.