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This page walks through the Sela dashboard in the order the sidebar shows it, says what each section is for, and links to the page that covers it in depth. It ends with the other surfaces of the platform: the mobile app and the pages your customers see.

How the dashboard is laid out#

The dashboard has two levels of navigation. A narrow rail shows groups: Overview, Conversations, Work, Customers, Automation and Settings. Choosing a group shows the pages inside it in a second column. The dashboard is available in Arabic (with right-to-left layout) and in English.

Two shortcuts help everywhere. Press Ctrl+K (Cmd+K on Mac) to search from anywhere in the dashboard. A padlock next to an item means your plan does not include it yet. Choosing it leads to Settings, then Plan & usage. What you see also depends on your role, which is explained in Team, roles and permissions.

Overview#

Read Reports and analytics for what each screen shows and which permissions it needs.

Conversations#

The inbox is where your team spends most of the day. See Inbox and conversations. To pause the assistant on a conversation, take it over or hand it back, see AI control and takeover.

Store#

Restaurant and Standard Store workspaces have a Store group for selling from your own page.

See Storefront and Orders and payment links.

Work#

Work and appointments need the Operations plan or higher. See Tasks, work items and approvals, Notifications, SLA and escalations and Bookings and appointments.

Customers#

This Billing page is about your customers' invoices, not your Sela subscription. Your subscription is under Settings, then Data & plan, then Plan & usage. See Contacts and CRM and Orders and payment links.

Automation#

The Automation group holds two things: the automation hub, and the tools that shape the AI assistant.

Read Automations and proactive messages, then the AI pages: Assistant identity and scope, Knowledge base, Tools and actions and Catalog and products.

Settings#

Settings is organized in labeled groups.

This is where you connect channels (Integrations), set business hours, configure lifecycle stages and notification routing, manage your team, buy a plan and create API keys. See Settings and white-label, Plans and billing and Team, roles and permissions.

The mobile app#

The Sela app for iPhone and Android is for your team, not your customers. The bottom tabs are Chats, Contacts, Work, Overview and More. It has the same account, roles and plan limits as the dashboard, and adds push notifications and an escalation queue with claim and release buttons that the web does not have. See Mobile app.

Surfaces your customers see#

These are not part of the dashboard, but they are created from it.

None of the storefront, the form page or the catalog page is an embeddable script or a developer API. Link to them. Only the chat widget is embedded in your site.

Where to go next#

• Learn the vocabulary in Core concepts.
• Set up a live assistant with the Quick start.
• When something does not work, see Troubleshooting.

Catalog learning in the AI assistant#

For Store workspaces, AI assistant, then Catalog learning contains product imports from files, images and Instagram, and import draft review. Add and edit products in Store, then Inventory, where you can choose rows or image cards. Connected Instagram accounts also link to catalog learning from Extra features. See Catalog and products.

AI assistant, then Reply style learns from saved employee replies on Instagram, Messenger and WhatsApp. Active channel connections link to it from Extra features. Review the suggestion before applying it to the default assistant. See Learning employee reply style.